For UK and US clinics

Get known for your expertise.

One short interview a month. We turn what you say into answers that help ChatGPT and Google recommend you, pitches to journalists and the sites AI trusts, and posts for your clinic and LinkedIn.

Free to join. Paid plans have a two-week free trial.

Example

EXAMPLE: YOU TALK TO NELLIEOne 20-minute interview about egg freezing
YOU APPROVE“Most women I see in their early thirties aren’t freezing because of a medical problem. They’re buying themselves time.”
IT BECOMES
  • An answer on your site for “How much does egg freezing cost in London?”
  • A pitch to a health journalist covering fertility
  • Two LinkedIn posts in your own words
Illustrative example.

One interview, three channels

  • AI search & Google

    We check what ChatGPT and Google say about your clinic, then fix it on and off your site.

  • Press & media

    Walter pitches your expertise to journalists, podcasts, creators and the sites AI relies on.

  • Social

    Posts for your clinic pages and LinkedIn, written from your interview, in your own words.

Reputation is what gets a clinic recommended.

Patients, journalists and AI tools all trust what others say about you more than what you say about yourself. We help you earn it.

How it works

Your expertise in. Your reputation out.

  1. 1

    Nellie interviews you

    About 20 minutes, by text or voice. She asks the questions.

  2. 2

    You approve it

    Answers, pitches and posts in your voice. Nothing goes out without you.

  3. 3

    It goes to work

    Walter offers your approved expertise where it fits. With agreed access, our team adds approved work to your website and social channels within your plan.

  4. What we work towards

    More reasons to recommend you

    When patients, journalists or AI tools look for an expert in your field, the goal is that they find you.

A consultant recording a short video answer at her desk
Egg freezing
A clinician in scrubs smiling at the camera
Running injuries
A therapist explaining a point to camera
Teenage sleep

Video answers

Your words, in your voice

Record your answers on video. Where your plan includes video clips, you can also record a short take from an interview, review the edited clip and approve it before sharing.

Not keen on camera? Just type or talk. Your answers become written quotes, articles and posts, and they’re just as useful to journalists.

Every month

Built month by month

Nellie checks where you stand and picks your next interview topic from the questions where you’re missing.

1 · Your profile

Your expert page

Your topics and approved quotes, with a verified badge only after your registration has been checked.

2 · Your dashboard

See what went out

Each month it shows what was published, where you were featured and what ChatGPT and Gemini say about you.

Not ready for a plan?

Start free as a Contributor

Nellie gets to know your clinic, and you’re invited to suitable media opportunities. Upgrade whenever you want Nellie working for you every month.

  • Nobody pays to be quoted
  • Nothing goes out without your approval
  • No long contracts

One plan ladder for PR, content, SEO and AI answers

Share your expertise. Build your brand.

Every paid plan includes regular work on how you show up in search and AI answers. Plans differ in depth and in how much of our team's time is involved.

Contributor

Nellie builds your expert profile. Walter adds you to the network.

Free

Interviews

Not included

    AI visibility & Google

    • AI visibility snapshot

    Press & media

    • Your expert profile
    • Join the Walter network: journalists, creators and podcasts can find you

    Social

    Not included

      Reputation

      Nellie builds your reputation. Walter puts you forward for requests.

      £25/month

      £0 today. 14 days free, then £25 a month. Cancel any time in Settings.

      Interviews

      • Monthly interview
      • Video clips

      AI visibility & Google

      • Monthly AI visibility check
      • What to fix, on and off your site

      Press & media

      • Requests from journalists, creators and podcasts, matched to you
      • Walter pitches you when the right story comes up

      Social

      • Posts from your interviews, published for you

      Most popular

      Reputation Plus

      Nellie builds your reputation. Walter actively promotes you.

      £100/month

      £0 today. 14 days free, then £100 a month. Cancel any time in Settings.

      Interviews

      • 2 interviews a month
      • Video clips

      AI visibility & Google

      • We make the fixes
      • We pitch you to the sites ChatGPT and Google rely on

      Press & media

      • Walter pitches you every week to journalists, creators, local press and the sites AI relies on
      • Same-day comment on health news

      Social

      • Same as Reputation

      Every plan includes everything in the plan before it. Every paid plan: monthly results report · you approve everything before it goes out · 14-day free trial.

      We do the work every month, but we don't promise rankings, coverage or AI mentions: editors and search engines decide.

      Anything that changes your website needs your access or your developer.

      Compare plans in full

      Questions

      Good to know

      That’s the goal. We check what ChatGPT and Google say about your clinic, then work on your approved website content and the outside sources they rely on. Checks and work follow your plan, and your dashboard shows where you stand each month.

      No. There are no retainers, account managers or press releases. Nellie and Walter build your reputation month by month, and you approve everything.

      No. You can do your interviews by text or by voice.

      Editors decide what runs in the press. We find the right opportunities, prepare you well and show you what happened. On your own site and social channels, you approve everything first.

      About 20 minutes for an interview, once a month on the Reputation plan, plus a few minutes to approve what Nellie prepares.

      Journalist, editor, podcaster or creator?

      Walter can put you in touch with verified clinicians.