Start free with Nellie. Upgrade when you want more visibility.

Nellie helps UK and US clinics uncover the stories, expertise and proof they should be known for. Walter then helps get those insights in front of journalists, writers, podcasters, creators and publishers.

Free to start for clinics. Free for media and creators to use Walter as a research assistant.

For clinics

Join as a Contributor

Free

Join our expert network and contribute to suitable articles, discussions and media opportunities.

Choose a paid plan when you want ongoing support with visibility and media opportunities.

For media

Use Walter free

Free

Walter acts as a research assistant for journalists, writers, podcasters, creators and publishers, helping them find credible sources, expert comments, story angles and useful background without PR noise.

For media, creators, newsletter writers, podcasters, researchers and publishers.

Free for media. Free to start for clinics. Compare the paid plans.

One plan ladder for PR, content, SEO and AI answers

Share your expertise. Build your brand.

Every paid plan includes regular work on how you show up in search and AI answers. Plans differ in depth and in how much of our team's time is involved.

Contributor

Nellie builds your expert profile. Walter adds you to the network.

Free

Interviews

Not included

    AI visibility & Google

    • AI visibility snapshot

    Press & media

    • Your expert profile
    • Join the Walter network: journalists, creators and podcasts can find you

    Social

    Not included

      Reputation

      Nellie builds your reputation. Walter puts you forward for requests.

      £25/month

      £0 today. 14 days free, then £25 a month. Cancel any time in Settings.

      Interviews

      • Monthly interview
      • Video clips

      AI visibility & Google

      • Monthly AI visibility check
      • What to fix, on and off your site

      Press & media

      • Requests from journalists, creators and podcasts, matched to you
      • Walter pitches you when the right story comes up

      Social

      • Posts from your interviews, published for you

      Most popular

      Reputation Plus

      Nellie builds your reputation. Walter actively promotes you.

      £100/month

      £0 today. 14 days free, then £100 a month. Cancel any time in Settings.

      Interviews

      • 2 interviews a month
      • Video clips

      AI visibility & Google

      • We make the fixes
      • We pitch you to the sites ChatGPT and Google rely on

      Press & media

      • Walter pitches you every week to journalists, creators, local press and the sites AI relies on
      • Same-day comment on health news

      Social

      • Same as Reputation

      Every plan includes everything in the plan before it. Every paid plan: monthly results report · you approve everything before it goes out · 14-day free trial.

      We do the work every month, but we don't promise rankings, coverage or AI mentions: editors and search engines decide.

      Anything that changes your website needs your access or your developer.

      FAQs

      Yes. Walter is free for journalists, newsletter writers, podcasters, publishers, researchers and creators.

      AI visibility snapshot. Your expert profile. Join the Walter network: journalists, creators and podcasts can find you.

      Monthly interview. Video clips. Monthly AI visibility check. What to fix, on and off your site. Requests from journalists, creators and podcasts, matched to you. Walter pitches you when the right story comes up. Posts from your interviews, published for you.

      Everything in Reputation, plus: 2 interviews a month. Video clips. We make the fixes. We pitch you to the sites ChatGPT and Google rely on. Walter pitches you every week to journalists, creators, local press and the sites AI relies on. Same-day comment on health news.

      Reputation and Reputation Plus offer a two-week free trial. Contributor is free to join.

      No. Editorial decisions rest with the publication. We help develop your expertise into useful contributions and pursue relevant opportunities.

      No. Payment never buys editorial coverage, and we don't sell paid features in publications. Journalists and publications choose experts on merit.

      Start free. Build your reputation.

      Let Nellie learn what your clinic knows. Let Walter find where it could be cited.

      Free for media. Free to start for clinics. Compare the paid plans.