FOR MENTAL HEALTH CLINICS & PRACTITIONERS

PR and reputation building for
mental health clinics and practitioners.

Make your expertise visible.
Become known for what you know.

Nellie & Walter helps turn your expertise into pitches and contributions for publications, podcasts and other media, helping build trust and making your practice easier to discover through search and AI.

Talk to Nellie

Free to start. Built around your expertise.

Illustrative therapy session in a calm, welcoming therapy room
YOUR EXPERTISE, BEYOND THE CONSULTING ROOM

Useful knowledge.
A wider audience.

HOW NELLIE & WALTER HELPS

Meet your personal
PR team.

You know mental health. We help get your knowledge out there.

N
YOUR SIDE

Nellie is your personal PR agent.

She talks to you about your practice, learns about your expertise and asks for your perspective on relevant topics.

She helps turn what you know into useful stories, expert comments and contributions.

FOR EXAMPLE

What do people wish they’d understood before their first therapy appointment?

W
THE MEDIA’S SIDE

Walter connects that expertise with the media.

He finds relevant opportunities and understands what journalists, publishers and podcasters need.

Working with Nellie, he matches those needs to your expertise. You approve the contribution before it’s shared.

A POSSIBLE MATCH

A health writer looking for a clinician’s perspective on choosing a therapist.

Your expertiseA relevant opportunity Your approved contribution

WHAT THAT BUILDS

More reasons to know
and trust your practice.

Relevant features and citations help build your reputation around your expertise, and create more credible material for patients, search engines and AI tools such as ChatGPT to discover.

Talk to Nellie
A welcoming therapy room with comfortable seating and natural light
From the questions you answer every day
to expertise others can learn from.

YOUR SPECIALISM. YOUR PERSPECTIVE.

Built for mental health
clinics and practices.

Your everyday knowledge can be exactly what a journalist or audience needs. Nellie helps find the angle.

  • Therapy practicesChoosing a therapist. Understanding a first appointment.
  • Psychology & psychiatry clinicsExplaining professional roles and treatment pathways.
  • ADHD & autism assessment servicesAssessment questions and support after diagnosis.
  • Multidisciplinary mental health teamsHow different specialists work together to support care.
Explore PR for your practice

One plan ladder for PR, content, SEO and AI answers

Share your expertise. Build your brand.

Every paid plan includes regular work on how you show up in search and AI answers. Plans differ in depth and in how much of our team's time is involved.

Contributor

Nellie builds your expert profile. Walter adds you to the network.

Free

Interviews

Not included

    AI visibility & Google

    • AI visibility snapshot

    Press & media

    • Your expert profile
    • Join the Walter network: journalists, creators and podcasts can find you

    Social

    Not included

      Reputation

      Nellie builds your reputation. Walter puts you forward for requests.

      £25/month

      £0 today. 14 days free, then £25 a month. Cancel any time in Settings.

      Interviews

      • Monthly interview
      • Video clips

      AI visibility & Google

      • Monthly AI visibility check
      • What to fix, on and off your site

      Press & media

      • Requests from journalists, creators and podcasts, matched to you
      • Walter pitches you when the right story comes up

      Social

      • Posts from your interviews, published for you

      Most popular

      Reputation Plus

      Nellie builds your reputation. Walter actively promotes you.

      £100/month

      £0 today. 14 days free, then £100 a month. Cancel any time in Settings.

      Interviews

      • 2 interviews a month
      • Video clips

      AI visibility & Google

      • We make the fixes
      • We pitch you to the sites ChatGPT and Google rely on

      Press & media

      • Walter pitches you every week to journalists, creators, local press and the sites AI relies on
      • Same-day comment on health news

      Social

      • Same as Reputation

      Every plan includes everything in the plan before it. Every paid plan: monthly results report · you approve everything before it goes out · 14-day free trial.

      We do the work every month, but we don't promise rankings, coverage or AI mentions: editors and search engines decide.

      Anything that changes your website needs your access or your developer.

      BEFORE YOU START

      A few good
      questions.

      View current plans
      How do we get started?

      Talk to Nellie about your practice, your expertise and what you want to be known for. You don’t need a press release or a ready-made story. She helps draw out useful expertise, perspectives and comments from the knowledge you already have.

      Do we approve what is shared?

      Yes. You review and approve your contribution before it is shared. You can check the clinical accuracy, evidence and context. Start with your expertise; don’t include identifiable patient information in your conversation.

      Is it free to start?

      Yes. Contributor is free to join. Reputation and Reputation Plus offer a two-week free trial. Choose the level of support that suits your practice.

      Can you guarantee coverage or AI recommendations?

      No. Publishers decide what they feature, and search engines and AI tools decide what they surface. We help prepare useful expertise and match it with relevant media opportunities. Features and citations can contribute to your reputation and discoverability, but placements, rankings and recommendations are not guaranteed.

      LET’S FIND WHAT YOU WANT TO BE KNOWN FOR

      Make your expertise
      easier to find.

      Start a conversation with Nellie about your practice,
      your expertise and what you want to be known for.

      Talk to Nellie

      Free to start. Upgrade when you want Walter actively finding opportunities for you.